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Microsoft admits: “This is how we’re going to get better at mobile”

Speaking at the Worldwide Partner Conference yesterday, Microsoft’s chief operating officer, Kevin Turner, admitted that the company has not done particularly well on mobile devices.

Currently, Microsoft has only a 14 percent share among mobile devices such as smartphones and tablets, according to recent figures from Gartner that Kevin Turner referred to.

According to Gartner’s report, Microsoft had a share of 14 percent last year, and will drop slightly in 2014 to 13.7 percent.

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Despite the grim numbers, Kevin Turner is optimistic about the future and is convinced that the trend will reverse.

– We have much greater opportunities today than we had before. We need to change the way we look at our business. The reality is that the world has changed and developed, says Kevin Turner.

According to Gartner’s forecast, Android will dominate mobile platforms and wearables this year with a share of 48 percent. According to Gartner, Apple’s IOS and OS X will end up in second place and account for 11.1 percent of all mobile and portable devices.

Historically, Microsoft has always measured its own success in the number of Windows installations. Although Windows still reigns with a 90 percent share among desktop computers, according to Kevin Turner, now is the time to look at things differently.

– We cannot stick to our old way of thinking, we have to redefine how we look at the market. When you have 90 percent of the market in a certain segment, you develop a closed mindset, but when you have 14 percent in another segment, you face a challenge, says Kevin Turner.

He adds that Microsoft is making great progress right now and the company wants to go from 14 percent to 18 percent, and then on to 25 and 30 percent.

– That’s what’s so good about this model, the opportunities to grow are so much greater than anything else we’ve done before, says Kevin Turner.

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