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Google wants to know what you’re searching for – before you search

At the web conference LeWeb ´10 that took place in Paris this week, Google’s head of location services, Marissa Mayer, announced that the company is working on a technology that will give users search results without searches.

– The idea is to “push” information out to people. By knowing where the user is in combination with previous surfing habits, we can guess what information the user probably wants to get hold of. However, it is a big challenge in terms of the user interface, says Marissa Mayer.

According to Marissa Mayer, it would be possible to have a side panel in the browser that displays a flow of information that the user is likely to be interested in. On a mobile phone, the technology can use the user’s location to determine which information is relevant.

– We can figure out which information will be most interesting based on the user’s position. If the user is at a particular restaurant, the most interesting information may be the menu, says Marissa Mayer.

Google’s CEO, Eric Schmidt, has previously said that the future search technology at Google will be self-governing and information will be able to be presented before the user even looks for it.

The technology known as autonomous search collects information about the user from various sources on the Internet. The information is then linked with the user’s location to find things that may be of interest.

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