Online storage service Dropbox announces that they are now redesigning, leaving the previous blue-and-white look for a look with significantly more colors and patterns. Even the Dropbox logo is being redesigned and given a flatter look.
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The makeover, which will be the company’s first in ten years, stands in clear contrast to other cloud services on the market. Google Drive, OneDrive and iCloud all run on roughly the same “clean” aesthetic that Dropbox now chooses to leave behind.
A new commercial released by Dropbox for its new design gives the impression that the company now seems to be hoping to become the slightly cooler alternative to these services and attract creators of various kinds.
However, according to a new interview with Adweek, Dropbox’s user experience will remain roughly the same for both the web and the apps.